Remarketing List for Search Ads (RLSA): When to Use?

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Remarketing List for Search Ads (RLSA): When to Use?

Are you planning to experiment with remarketing lists for search ads (RLSA) in your next PPC Campaign? Many digital marketers are already familiar with the benefits of remarketing, sometimes known as retargeting. This term describes the process of re-engaging people who have previously visited your website with advertisements that encourage them to return and complete […]

Brian Buiin
June 3, 2020

11 Google Ads Bidding Strategies

Are you wondering which of the leading Google Ads bidding strategies will get the best results for your PPC campaign? When you set up a PPC campaign on Google Ads, you’ll have the option to choose between different keyword bidding strategies that can make or break your campaign performance. In our experience, there isn’t one […]

Brian Buiin
June 3, 2020

Quick and Easy PPC Audit Checklist

Have you formalized a PPC audit process to measure the performance of your digital advertising campaigns? If you’re a solo digital marketer or part of an agency that sells PPC management services, you should be conducting initial audits of every new PPC account that comes under your management. If you’re a marketer with a small […]

Brian Buiin
June 3, 2020

Dynamic Remarketing [Beginner’s Guide]

Are you curious about using dynamic remarketing ads in your next PPC advertising campaign? In the competitive world of PPC advertising, dynamic remarketing campaigns are known for delivering more click-throughs and a better ROI than many other campaign types. Many digital marketers are already familiar with how to set up a remarketing campaign and the power of […]

Brian Buiin
June 3, 2020

What is Google Optimize?

You may have heard that Google Optimize is one of the best ways to optimize user experience for visitors to your website. You may also have heard that Google Optimize is one of the best free conversion rate optimization (CRO) solutions in the marketplace. Well, the rumors are true – but what is Google Optimize […]

Brian Buiin
May 30, 2020

What is a CRO Test? [Beginner’s Guide]

A Conversion Rate Optimization (CRO) test can help you enhance user experience and increase conversions on your landing pages, product pages, and other important pages of your website. If you’ve never used a CRO testing platform to launch your very own CRO test, you’re about to be pleasantly surprised. Conversion rate optimization is one of the […]

Brian Buiin
May 30, 2020

What is SEO Writing? [The Essential Guide]

SEO writing is an essential skill for digital marketers involved in developing web content for organic search. If your content marketing strategy depends on generating organic traffic from the search engine results pages (SERPs), learning how to write content that ranks by following SEO writing best practices should be one of your top priorities. What is SEO […]

Brian Buiin
May 22, 2020

What are Google Search Partners? Everything You Need to Know

Looking for more information about Google Search Partners? The Google Search Partners program has been in operation since 2003, yet many digital marketers aren’t fully aware that their search advertisements may be showing on Google Search Partner websites as well as in the Google search engine results pages (SERPs). Adding to the confusion, Google doesn’t […]

Brian Buiin
May 22, 2020

What is a Paid Search Campaign? PPC Explained

Thinking about launching a paid search campaign to promote your business, products, or services? Paid search advertising is a cornerstone of digital marketing, with a great reputation for delivering conversions and exceptional ROI when campaigns are effectively optimized. Google claims that for every dollar businesses spend on running ads in the Google Search Network, they […]

Brian Buiin
May 22, 2020

What is Technical SEO and Is It Important?

Technical SEO is the aspect of search engine optimization that focuses on the technical implementation of your website, rather than its content, link profile, or other search engine ranking factors. While the concept of technical SEO dates back to the early days of search engines and the first search engine web crawlers, the latest generation […]

Brian Buiin
May 22, 2020

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