Archive
Author: Brian Bui
Ahrefs vs SEMrush – What’s Best for You?
Need to decide between Ahrefs vs SEMrush to power your digital marketing campaigns? Ahrefs and SEMrush are two of the best all-in-one search engine optimization (SEO) software solutions. Digital marketers around the world rely on Ahrefs and SEMrush to support critical SEO activities such as keyword research, link-building, technical SEO auditing and gathering competitive intelligence. […]
6 SEO Competitor Analysis Tools You Need
Do you have a favorite SEO competitor analysis tool? Search engine optimization and PPC advertising are both competition-oriented disciplines. To succeed in the marketplace, attract new customers and grow your business, you’ll need to out-perform the competition. The best digital marketers understand the value of competitive intelligence when it comes to replicating the strategies that […]
6 Best PPC Keyword Research Tools
Which PPC keyword research tool will you depend on? Trying to run your PPC campaign without keyword research is like trying to find your keys in the dark. You might succeed, but you’re more than likely to stub your toe a few times along the way. Thankfully, there’s more than one amazing PPC keyword research […]
Landing Page vs Homepage: What’s the Difference and When to Use?
Landing pages are among the most important tools that marketers and advertisers use to provide online users with targeted and relevant experiences. At Directive, landing pages are an important part of how we meet the objectives of our digital marketing campaigns. As part of our PPC strategy, we construct ad groups that correspond to defined […]
Time to Start Leveraging Database Marketing for PPC
Let’s face it. As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next […]
