How to Become a Content Strategist

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Author: Brian Bui

How to Become a Content Strategist

Would you enjoy a career planning and developing content for one of your favorite brands? What about collaborating with your own team of writers to deliver engaging content experiences to digital audiences? Do you have a passion for story-telling and a desire to reach millions of people with the messages you craft? If you answered […]

Brian Buiin
September 21, 2020

Digital Marketing Certification: Do You Really Need One?

A career in digital marketing offers plenty of benefits: a competitive salary, a huge range of potential employers to choose from, lots of upward mobility, remote working options, and the opportunity to cultivate a real work-life balance. If you’re considering a career change into digital marketing, you might be looking at some of the digital […]

Brian Buiin
September 21, 2020

The Importance of Digital Marketing

If you’re launching or planning to grow your business, it’s nearly impossible to overstate the importance of digital marketing to your overall marketing plan. The Internet is home to some of the most profitable marketing channels that business owners can use to connect with their target audience, raise awareness about their products and services, and […]

Brian Buiin
September 21, 2020

10 Essential SEO Skills You Need To Succeed

Becoming an SEO Specialist is a pretty awesome career choice. You can use organic search to promote your personal brand online, do freelance SEO projects for customers around the world, work at a SaaS SEO agency doing SEO for their clients, or join an in-house marketing team at a major corporation. You can perform your […]

Brian Buiin
September 18, 2020

CRO Certification: Should You Get One?

If you’re thinking about a career in digital marketing or planning to launch and promote your personal brand, a CRO certification course could be right for you.  Conversion rate optimization (CRO) is all about optimizing websites, microsites, and landing pages to maximize on-page conversion rates. There are many CRO certification programs available online where aspiring […]

Brian Buiin
September 18, 2020

10 Best Digital Marketing Skills You Should Know

There are more opportunities for aspiring digital marketers than ever before. A career in digital marketing can allow you to work remotely and earn great compensation while maintaining a healthy work-life balance. If you’ve been thinking about making a career change, we know the process can feel intimidating, especially when there’s a lot to learn […]

Brian Buiin
September 18, 2020

What is Keyword Targeting? Essential Guide

When you’re marketing your brand, products, or services on Google Ads, there are many different ways to customize how and when your ads are presented to target audiences. In addition to methods like audience segmentation and geographic targeting, keyword targeting is one of the best ways to ensure that your ads are seen by prospective […]

Brian Buiin
September 18, 2020

Website Button Designs: 7 Examples that Convert

Creating conversion-optimized website buttons is both an art and science for digital marketers in 2020. Website button designs have a direct impact on conversion rates, and while there’s plenty of room for creativity and experimenting with new design trends and UI elements, there are at least a few best practices that produce consistently good results […]

Brian Buiin
September 18, 2020

8 Top Examples of Testimonial Pages You Should Copy

Looking for some high-performing examples of testimonial pages that you can emulate on your own website? A testimonial is a written recommendation for your company, brand, products, or services that comes from a satisfied customer. Testimonials that are positive and come from a trustworthy source can play a major role in influencing customer attitudes towards […]

Brian Buiin
September 17, 2020

5 PPC Certifications You Need & How to Pass Them

Whether you’re searching for new ways to find customers for your business or planning to launch a career in digital marketing, earning a PPC certification online will increase your level of knowledge and skill in online advertising. You’ll build confidence by successfully passing certification exams and you may even receive a personalized certificate to commemorate […]

Brian Buiin
September 17, 2020

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