Archive
Author: Brian Bui
10 Ways to Improve Your Website Copy
Your website copy is the main text of your website that communicates to your visitors about your brand and the products or services you offer. If the ultimate goal of your website is to convert your digital visitors into paying customers, one of the best ways to do better is by improving your website copy. […]
How to Exclude Results in Google
Learning to exclude results in Google Search can be a major time-saver for digital marketers, or for just about anyone who spends time working with search engines. Excluding results on Google Search isn’t complicated either – you’ll need to start learning about Google search operators. Search operators are symbols or words that you can include […]
Phrase Match vs. Broad Match: Key Differences
As a search advertising specialist, understanding when to optimize your keyword targeting with phrase match vs broad match targeting can help you reach more relevant audiences, attract more clicks from potential customers, and see better results from your ad campaigns. Broad and phrase match are just two of the primary keyword match types that allow […]
Keyword Match Types: Everything You Need To Know
Keyword match types are a critical but often overlooked feature on the Google Ads platform. Every digital marketer understands the importance of doing PPC keyword research to figure out a targeting strategy for their paid search campaigns, but many don’t fully realize the effect that keyword match types have on their campaign performance. In fact, […]
Squeeze Page vs Landing Page: What’s the Real Difference?
Do you know the difference between a squeeze page vs landing page? You will soon! This is a common source of confusion for anyone learning how to create a landing page, so we created this guide to explain the similarities and differences between a squeeze page vs landing page. Squeeze Page vs Landing Page: What’s […]
What is Modified Broad Match? Essential Guide
Modified broad match targeting is one of four primary keyword match types that digital marketers can choose to customize their keyword targeting in Google Ads campaigns. Keyword match types determine how much search volume you may receive for each keyword by broadening or restricting the definition of a “match”. In this essential guide, we’re taking […]
6 Components of an Effective Digital Marketing Plan
A digital marketing plan is a document that outlines your strategy for planning, executing, and measuring the success of an online marketing campaign. Creating a digital marketing plan at the outset of a campaign is essential for success. Your digital marketing plan establishes the objectives of your campaign, the specific channels, tactics, and tools you […]
6 Top Digital Campaigns to Inspire You in 2020
As a digital marketing professional, you’ll have the opportunity to work on many different types of campaigns. Your digital strategy for any project can include multiple channels, such as social media marketing (Facebook, Instagram, etc.), search engine marketing, digital advertising, and content marketing. However, even with all these channels at your disposal, it can still […]
10 Best Ways to Gain Real Digital Marketing Experience
Are you searching for the best way to get real digital marketing experience that can prepare you for a career change or success as a solo/freelance digital marketer? Here’s a story that should be familiar for most people trying to enter the job market, especially in a new industry. You want to apply for a […]
Digital Advertising 101: Everything You Need To Know
Welcome to Digital Advertising 101 – thanks for visiting! We created this guide to provide our readers with a simple introduction to digital advertising. In this guide, we’ll answer the following questions: What is Digital Advertising? Why is Digital Advertising Important in 2020? How Does Digital Advertising Work? What are the Major Types of Digital […]
