Archive
Tag: Tools
SpyFu vs. SEMrush: What’s Best for You?
Trying to choose between SpyFu and SEMrush to help with your next online marketing campaign? Whether you’re working on a PPC advertising campaign or trying to grow organic search traffic, choosing the right SEO tools is a critical success factor in online marketing. Marketing tasks like PPC keyword research, technical SEO, and competitive analysis can be […]
5 Best Competitor Keyword Checkers
Looking for the best competitor keyword checkers to help you spy on your SEO competition? SEO competitor research is an essential step in developing an SEO keyword strategy that maximizes the organic search traffic you receive from search engines. With the competitor keyword checkers available today, it’s become easier than ever to identify the keywords that […]
Google Search Console vs Google Analytics: What’s the Difference?
Do you know the difference between Google Search Console vs Google Analytics for your website? If you’re setting up Google tools and applications to track digital marketing metrics on your website, you’ll need to get familiar with Google Analytics, Google Search Console and the differences between them. In this article, we’ll explain the key differences between Google […]
8 Best Conversion Rate Optimization Tools
The best digital marketers work with conversion rate optimization (CRO) tools frequently to continuously improve the performance of their websites and landing pages. CRO tools include features like content experiments (e.g. A/B testing, split testing or multivariate testing) and user behavior tracking (heat maps and analytics) that help marketers optimize their conversion funnels and maximize their […]
7 Best PPC Competitor Analysis Tools
PPC competitor analysis is one of the most important strategic steps in constructing a winning advertising campaign. An effective analysis of your PPC competition can reveal valuable insights that will inform your overall targeting and bidding strategy. You can identify the biggest competitors in your niche, figure out what keywords they’re targeting (and which ones […]
Top 7 SEO Audit Tools
A trustworthy SEO audit tool is one of the best ways to find issues on your website that could be negatively impacting your rankings in the SERPs. Every digital marketer should understand how to do an SEO audit by reviewing all of the most important ranking factors used by Google. The right SEO audit tool makes this […]
Top 10 Free Link building Tools
Did you know that you can use free link-building tools to promote your content more effectively and increase your ranking in the search engine results pages (SERPs)? Link building describes the process of encouraging other websites to link to your content. Link-building tools can connect you with new audiences, increase your domain authority, and is […]
Instapage vs. Unbounce – What’s Best for You?
Instapage vs. Unbounce: Which landing page builder is the best option for your business? Each one offers something unique for digital marketers who rely on landing page builder tools to support their pay-per-click advertising efforts. While there’s plenty of feature overlap, digital marketers choosing a landing page builder for the first time should be aware […]
7 Best Keyword Research Tools
Keyword research is one of the most important activities that digital marketers do to inform their content strategies and advertising campaigns. On the PPC side, keyword research helps determine the most profitable keywords for organizations to target with paid advertisements, whether through display ads or the Google Search Network. Digital marketers also need to understand how […]
Top 5 Ad Copy Generators to Use
Did you know that you can save hours of your time by using an ad copy generator? Most digital marketers spend at least some of their time optimizing ad copy. In practice, that means writing out a list of variations and testing them against each other to see which one performs the best. For marketers […]
