Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

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Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Today’s SEO is far more nuanced and sophisticated than even just a few years ago. That’s because search engines are more fluid, faster, and smarter, too. They can understand what you’re looking for and why you might be looking for it, in fractions of a second, before completely personalizing the results you see. Then they […]

B2B vs B2C Marketing: The Differences Every Search Marketer Should Know

If you’ve spent any time reading up on digital marketing trends you’ve probably run into the terms B2B and B2C before. The general difference between B2B and B2C is clear enough in the acronyms themselves: Business to Business & Business to Customer. But the nuances between the two are a bit more complex than that. And […]

8 B2B Marketing Conferences to Remember in 2017 (+7 Tactics to Make the Most of Them)

Whether you’re looking to connect with customers, potential partners, or like minded thought leaders, B2B marketing conferences can be filled with gold mines of value – if you know how to make the most of your time there. B2B marketing conferences provide the perfect intersection point for brands and customers. If you know how to work them, […]

Grading the Site Speed of 100+ Computer Hardware Sites

Search engine users are not generally known for the lengthy attention spans. The truth is that you only have a matter of seconds to grab your user’s attention and hold onto it. And, even when everything goes well, you only have a brief moment to convert your user into a lead. Timing is everything. Speaking […]

Landing Page Analysis: Breaking Down CTAs for the Top 100 SaaS Sites

If you’re managing any form of paid digital campaign, you have probably spent a great deal of time optimizing your landing pages. Of that time, a large chunk is hopefully dedicated to psycho-analyzing your Call-to-Action. This is the conversion that you want your user to perform. It should be clear, concise, well-placed, and should align with where […]

Ranking the Keyword Value of 180 Series C Software Companies

Overview As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly – we’ve seen our fair share of mismanaged keyword strategies. A strong organic strategy is not always defined by how many keywords you can rank for. At Directive Consulting, we’ve noticed that it’s often times more […]

Omnivores of the SERP: Eat Up More Market Share

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. In a constantly changing search market, the more market share you can amass, the more prepared you will be for Google’s constantly evolving search algorithms. If you have been in the search marketing industry for more […]

B2B Mobile Marketing Strategy : Optimizing Your Content for B2B Mobile Search

B2B Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs to adapt to stay ahead of the curve.   Keyword research, the backbone of search optimization, is rapidly evolving. SEO agencies, DIY-content marketers, and PPC companies alike need to optimize more than ever.   Semantic […]

The Right Recipe: Blending Paid and Organic Search Campaigns

Internet marketing can be a tricky business. It takes an incredible amount of data and customization of your content and pages to truly optimize any online marketing campaign. SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. So […]

Choosing Search Engine Marketing Agencies: 8 Dirty Secrets You Should Know

Hiring the right search engine marketing agency can be difficult. In this post we reveal 8 dirty secrets you should know when searching for the right agency.

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