The Power of Asking Why in Search Marketing [VIDEO]

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The Power of Asking Why in Search Marketing [VIDEO]

Hey everyone! My name is Garrett Mehrguth. I am the co-founder and CEO of Directive Consulting and today we’re going to be discussing the power of asking “why” in search marketing. We find that positioning and knowing why someone chooses your product and service is, at the end of the day, the most important thing […]

How To Leverage Your Product Market Fit to Increase Volume [VIDEO]

Today we’re going to be talking about product market fit and how it’s an undervalued role or skill set for a search marketer. If you’re in SEO or PPC, learning how to reposition the solutions, products, or services the organization you work for or with is a vital role to how you accomplish success. Today, […]

The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Today we’re going to be talking about the gap between Google and results and what you can do about it. The reality is is that as Google keeps changing and search engines are evolving, the distance between what Google is focusing on and then what’s working for B2B marketers is growing wider every day and […]

5 Stages of the Consumer Decision-Making Process and How it’s Changed [VIDEO]

Today, we’re going to be diving into the five stages of the consumer decision-making process. A lot has changed. How consumers go about it is completely different, but the five stages are surprisingly exactly the same. Let’s dive into what this new world looks like. [ Note: Retain more by reading? We got you. Here is the […]

4 Vital Marketing Roles That Your Organizational Chart Needs to Include [VIDEO]

Hello, everyone! I’m excited to chat with you today about four marketing roles that your organizational chart needs to include. The reality is that one of the roles you probably have, but the other three, we should take a harder look at.   Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by […]

Powerful Ways to Improve Your Internal Marketing [VIDEO]

As marketers, especially in B2B, it’s critical that we can internally share what we are trying to accomplish. So today we’re going to give you three ways that you can improve your B2B internal marketing.   Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the […]

Do You Have A Terrible Lead Generation Landing Page? [VIDEO]

Do you have a terrible lead generation landing page? Let’s find out.  Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Does your landing page have external links? You don’t need them. External links are things that you […]

10 Rules for Thriving at an Agency

I worked briefly at an agency a couple of years back and the experience was just alright. I thought I figured agency life out, but oh was I wrong. When you work for the right agency or company, you won’t feel like a chicken running with your head chopped off or looking at the clock […]

Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

Every day, more than 6 billion queries are typed into Google. That’s more than 6 billion chances for a link to your website to appear on someone’s screen. You like your odds. But there’s a lot standing in your way. You find yourself asking a lot of questions, like “what keyword should I target?” and […]

3 Marketing Activities to Increase Your Google SERP CTR

Keyword rankings used to be more important than they are today. The vast majority of clicks went to the first few positions. So getting into the first three positions meant everything. Even the third position would receive exponentially more clicks than positions six through ten. However, that’s all starting to change. SERPs are personalized to […]

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