SaaS Marketing Resource Library | Directive

Customer Generation
About
- Why Directive?
Services
Customer Generation
Delivering on the Promise Demand Gen Forgot About
See How It Works
CUSTOMER-LED SOLUTIONS
- SEO
  Customer-Led SEO is designed to acquire, sell, and retain customers - not just rankings, traffic, and keywords.
- Paid Media
  Customer-Led Paid Media drives qualified brand awareness and sales KPIs like demos, trials, and SQLs - not MQLs.
- Creative
  Customer-Led Creative that triggers emotion & drives conversions that lead to more revenue.
- Marketing Operations
  Customer-Led Marketing Operations designed to connect the dots between marketing and sales for SQLs that turn into revenue.
- Strategy
  Customer-Led Strategy built to accelerate marketing sourced revenue for SaaS.
Success Stories
Resources
Join Society
Get the SaaS expertise you need, whenever you need it.
Join Free Community
WE CAN HELP YOU
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Marketing Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
MORE RESOURCES
Book Intro Call

PageSpeed Insights

Featured insights

Marketing Ops for SaaS: The All-Encompassing Guide

Marketing Ops for SaaS: The All-Encompassing Guide

Start delivering on the promises Demand Generation forgot about. Start crafting strategies aligned directly to Customer Generation.

Getting into Revenue and Marketing Operations

Getting into Revenue and Marketing Operations

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. But, many of these folks are missing the requisite job […]

What is RevOps? And Why Is It So Important For B2B SaaS?

What is RevOps? And Why Is It So Important For B2B SaaS?

Start delivering on the promises Demand Generation forgot about. Start crafting strategies aligned directly to Customer Generation.

Explore entire library

Sort By:

Type

Sort By:

Topic

Glossary

PageSpeed Insights

Ready to never worry
about your MQL goal again?

Book Intro Call