Content Marketing Archives | Page 2 of 2 | Directive

Customer Generation
About
- Why Directive?
Services
Customer Generation
Delivering on the Promise Demand Gen Forgot About
See How It Works
CUSTOMER-LED SOLUTIONS
- SEO
  Customer-Led SEO is designed to acquire, sell, and retain customers - not just rankings, traffic, and keywords.
- Paid Media
  Customer-Led Paid Media drives qualified brand awareness and sales KPIs like demos, trials, and SQLs - not MQLs.
- Creative
  Customer-Led Creative that triggers emotion & drives conversions that lead to more revenue.
- Marketing Operations
  Customer-Led Marketing Operations designed to connect the dots between marketing and sales for SQLs that turn into revenue.
- Strategy
  Customer-Led Strategy built to accelerate marketing sourced revenue for SaaS.
Success Stories
Resources
Join Society
Get the SaaS expertise you need, whenever you need it.
Join Free Community
WE CAN HELP YOU
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Marketing Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
MORE RESOURCES
Book Intro Call

The Importance of Video to Marketing Teams

Sort By:

The Importance of Video to Marketing Teams

The Importance of Video to Marketing Teams

Time. As marketers, it seems as if we don’t have a lot of it. To save time and provide a critical visual connection to messaging, video content is an essential aspect of marketing for most businesses. From the development of commercials to creating live video content, recording videos often requires specialized equipment and other resources. […]

Levi Olmsteadin ContentContent MarketingEnterprise MarketingVideo

August 1, 2019

Yours in Marketing Episode 3 – ft. Tim Schmoyer

Yours in Marketing Episode 3 – ft. Tim Schmoyer

Blake Emal: Welcome to the Yours in Marketing podcast. On this week’s episode, I chat with the best and biggest YouTube content strategist on the planet. Mr. Ohio himself, Tim Schmoyer. Tim has trained hundreds of people in the was of effective YouTube content strategy and he’s worked with brands like Disney, HBO, Budweiser, eBay, […]

Blake Emalin Content MarketingDigital MarketingStrategy

July 1, 2019

Ready to never worry
about your MQL goal again?

Book Intro Call