What are Smart Display Campaigns? Essential Guide

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Tag: PPC

What are Smart Display Campaigns? Essential Guide

Are you searching for an easier way to manage your display advertising campaigns without all of the manual work of setting up audiences, configuring your keyword bidding, and creating display ads? That’s exactly what you get with Google’s smart display campaigns. First released in 2017, smart display campaigns offer the simplest and quickest path for […]

Brian Buiin
July 1, 2020

6 PPC Software Tools You’ll Love

Did you know that you can use PPC software tools to save time and increase your efficiency when managing ad campaigns across multiple platforms and networks? Most digital marketers begin their PPC journey by manually configuring, analyzing, and optimizing every aspect of their initial campaign. This is a fine approach when you’ve only got one […]

Brian Buiin
June 16, 2020

How to Learn PPC [The Best Way]

What’s the best way to learn PPC advertising? If you’re new to PPC advertising, learning the skills to launch your first advertising campaign and make it profitable can feel a bit overwhelming. Before you can run your first PPC ads, you will need to learn how to: Customize audience targeting Customize keyword targeting and bidding Design […]

Brian Buiin
June 16, 2020

PPC vs. CPC: What’s the Key Difference?

Do you know the difference between PPC vs. CPC and their relevance in digital marketing & advertising? If you’ve been marketing online for long enough, you’ve probably come across both of these terms. We see a lot of confusion when digital marketers encounter these terms because, on the surface, it seems like they might mean […]

Brian Buiin
June 11, 2020

Remarketing List for Search Ads (RLSA): When to Use?

Are you planning to experiment with remarketing lists for search ads (RLSA) in your next PPC Campaign? Many digital marketers are already familiar with the benefits of remarketing, sometimes known as retargeting. This term describes the process of re-engaging people who have previously visited your website with advertisements that encourage them to return and complete […]

Brian Buiin
June 3, 2020

PPC vs. SEM: What’s the Real Difference?

Do you know the difference between PPC vs. SEM in online marketing? The world of digital marketing is full of confusing acronyms, but no two get mixed up more often than pay-per-click (PPC) and search engine marketing (SEM). Historically, the definitions of PPC and SEM have been intertwined since the first PPC advertising models emerged […]

Brian Buiin
June 3, 2020

11 Google Ads Bidding Strategies

Are you wondering which of the leading Google Ads bidding strategies will get the best results for your PPC campaign? When you set up a PPC campaign on Google Ads, you’ll have the option to choose between different keyword bidding strategies that can make or break your campaign performance. In our experience, there isn’t one […]

Brian Buiin
June 3, 2020

Quick and Easy PPC Audit Checklist

Have you formalized a PPC audit process to measure the performance of your digital advertising campaigns? If you’re a solo digital marketer or part of an agency that sells PPC management services, you should be conducting initial audits of every new PPC account that comes under your management. If you’re a marketer with a small […]

Brian Buiin
June 3, 2020

8 Top Benefits of PPC Advertising

Are you curious about the benefits of PPC Advertising? The PPC advertising model has revolutionized how organizations of all sizes market themselves to their target audiences. Before PPC advertising, companies relied on one-to-many advertising formats like print ads, billboards, and television or radio spots. These traditional advertising mediums could reach a wide audience, but ad […]

Brian Buiin
June 3, 2020

Dynamic Remarketing [Beginner’s Guide]

Are you curious about using dynamic remarketing ads in your next PPC advertising campaign? In the competitive world of PPC advertising, dynamic remarketing campaigns are known for delivering more click-throughs and a better ROI than many other campaign types. Many digital marketers are already familiar with how to set up a remarketing campaign and the power of […]

Brian Buiin
June 3, 2020

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