What is Keyword Targeting? Essential Guide

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Tag: PPC

What is Keyword Targeting? Essential Guide

When you’re marketing your brand, products, or services on Google Ads, there are many different ways to customize how and when your ads are presented to target audiences. In addition to methods like audience segmentation and geographic targeting, keyword targeting is one of the best ways to ensure that your ads are seen by prospective […]

Brian Buiin
September 18, 2020

5 PPC Certifications You Need & How to Pass Them

Whether you’re searching for new ways to find customers for your business or planning to launch a career in digital marketing, earning a PPC certification online will increase your level of knowledge and skill in online advertising. You’ll build confidence by successfully passing certification exams and you may even receive a personalized certificate to commemorate […]

Brian Buiin
September 17, 2020

What Does a PPC Specialist Do? 10 Must-Have Skills

Are you looking for an entry-level digital marketing role as a PPC specialist in 2020? Digital marketing is one of the fastest-growing industries in the world, making now the best time ever to “get in at the ground floor” and launch your career as a PPC specialist.  In 2018, worldwide digital ad spending amounted to […]

Brian Buiin
September 9, 2020

What is a PPC Consultant & How to Become One

If you’re looking for a job change, there has never been a better time to launch your career as a PPC consultant. Digital advertising is expected to account for 53% of total advertising spending around the world, an amount that totals over $135 billion. With more organizations looking to capitalize on the growth opportunities offered […]

Brian Buiin
September 4, 2020

How Do I Know if a PPC Course is Right for Me?

Are you looking for a PPC course that can help you develop new skills or even launch a career in pay-per-click advertising? Type the phrase “PPC Course” into Google and you’ll encounter a range of PPC courses, ranging in price from absolutely free to 100% outrageous. You’ll find paid advertisements from course platforms using lame pricing gimmicks […]

Brian Buiin
July 31, 2020

Best PPC Metrics to Pay Attention to

Looking for the best PPC metrics to pay attention to when analyzing campaign performance? Online marketers use digital marketing metrics to measure performance across many different types of campaigns. The widespread availability of marketing data has made it significantly easier for marketers to build and iterate on campaigns to increase profitability and drive campaign success. Digital marketing […]

Brian Buiin
July 31, 2020

How to Choose the Best PPC Training for You

Are you searching for a PPC training course that can help you market a product or service on Google Ads, generate more leads or sales for your business, or even launch a career in digital marketing? Companies of all sizes are generating big profits each year while collectively spending hundreds of billions of dollars on […]

Brian Buiin
July 31, 2020

What is a PPC Strategy? How to Build a PPC Plan

Are you working on a PPC strategy that will help you dominate your competition in paid search and drive more revenue-generating traffic to your website than ever before? Remember the difference between strategy and tactics in PPC: tactics are the specific techniques or methods used to accomplish an objective, while a strategy is an over-arching […]

Brian Buiin
July 10, 2020

PPC Competitors: How to Gain the Upper Hand

Need help leveraging PPC competitor insights to optimize your digital advertising campaigns? PPC competitor analysis is an essential component of your digital marketing strategy. With the right software tools, advertisers can: Identify their biggest competitors on major ad networks like Google Ads and Microsoft Advertising See which keywords their competitors are bidding on in keyword […]

Brian Buiin
July 10, 2020

What is PPC Competitor Analysis [Guide]?

Are you wondering how you can use PPC competitor analysis to spy on your advertising competitor and capture more traffic with paid advertising? Pay-per-click (PPC) advertising is fundamentally competitive in nature. Each time an ad slot is available, Google Ads runs a keyword auction to determine which ads will be shown and which advertisers will be […]

Brian Buiin
July 8, 2020

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