Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What is Revenue Operations?
Revenue Operations (RevOps) is a B2B business function whose goal is to maximize the revenue potential of an organization by creating alignment between sales, marketing, and customer success across the full customer life cycle.
RevOps teams implement innovative strategies, technologies, workflows, and leverage marketing automation to help B2B SaaS organizations optimize pricing for conversions and better margins, reduce revenue leakage, and identify new revenue opportunities.
RevOps succeed by improving the customer experience across all touchpoints, resulting in an optimized customer journey, consistent customer acquisition and predictable revenue growth.