Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What is Image Alternative Text?
Image Alternative Text, or “Alt Text” provides a textual alternative to an image on your web page in cases where the user cannot view the image.
As a textual alternative to an image, the role of Alt Text is to clearly and concisely describe the purpose of the image on the page. This may include both its contents (What does the image show?) and its functionality (What happens if the user clicks on the image?)
Alt Text is often presented and utilized in cases where the user is:
- Browsing the web with images disabled, or
- Visually impaired, or
- A robot.
Unlike headlines and body copy, Alt Text is not normally visible on web pages for most users. Instead, each image has its own Alt Text which exists as a hidden HTML attribute.
Screen reader programs and search engine web crawlers that don’t have the ability to parse the meaning of an image will instead access its Alt Text and either read it to the user or process it to better understand its contents and purpose on the page.