SaaS Marketing Makeover Archives | Page 6 of 7 | Directive

Customer Generation
About
- Why Directive?
Services
Customer Generation
Delivering on the Promise Demand Gen Forgot About
See How It Works
CUSTOMER-LED SOLUTIONS
- SEO
  Customer-Led SEO is designed to acquire, sell, and retain customers - not just rankings, traffic, and keywords.
- Paid Media
  Customer-Led Paid Media drives qualified brand awareness and sales KPIs like demos, trials, and SQLs - not MQLs.
- Creative
  Customer-Led Creative that triggers emotion & drives conversions that lead to more revenue.
- Marketing Operations
  Customer-Led Marketing Operations designed to connect the dots between marketing and sales for SQLs that turn into revenue.
- Strategy
  Customer-Led Strategy built to accelerate marketing sourced revenue for SaaS.
Success Stories
Resources
Join Society
Get the SaaS expertise you need, whenever you need it.
Join Free Community
WE CAN HELP YOU
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Marketing Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
MORE RESOURCES
Book Intro Call

SaaS Marketing Makeover with Head of Marketing & Growth at Accelevents, Allen Yesilevich

Explore entire library

Sort By:

Type

Sort By:

SaaS Marketing Makeover

Podcast

SaaS Marketing Makeover with Head of Marketing & Growth at Accelevents, Allen Yesilevich

Video

SaaS Marketing Makeover for Sprinklr w/ Head of Marketing & Growth at Accelevents, Allen Yesilevich

Podcast

SaaS Marketing Makeover – With Chili Piper’s Director of Demand Generation, Kaylee Edmondson

Video

SaaS Marketing Makeover for Segment – With Chili Piper’s Director of Demand Gen, Kaylee Edmondson

Video

SaaS Marketing Makeover for Mailchimp – With RevenueWell’s Director of Demand Generation, Melanie Chapma‪n

Video

SaaS Marketing Makeover for Checkr – With LeadIQ’s VP of Growth & Marketing, Ryan O’Hara

Video

SaaS Marketing Makeover for Pendo – With Drift’s VP of Marketing, Kate Adams

Video

SaaS Marketing Makeover for Crowdstrike – With ServiceTitan’s Director of Demand Generation, Jared Gardner

Video

SaaS Marketing Makeover for Marketo – With BombBomb’s VP of Marketing Strategy, John Rougeux

Video

SaaS Marketing Makeover for BMC Software – With Vidyard’s VP of Marketing, Tyler Lessard

Ready to never worry
about your MQL goal again?

Book Intro Call