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- Why Directive?
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Customer Generation
Delivering on the Promise Demand Gen Forgot About
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CUSTOMER-LED SOLUTIONS
- SEO
  Customer-Led SEO is designed to acquire, sell, and retain customers - not just rankings, traffic, and keywords.
- Paid Media
  Customer-Led Paid Media drives qualified brand awareness and sales KPIs like demos, trials, and SQLs - not MQLs.
- Creative
  Customer-Led Creative that triggers emotion & drives conversions that lead to more revenue.
- Marketing Operations
  Customer-Led Marketing Operations designed to connect the dots between marketing and sales for SQLs that turn into revenue.
- Strategy
  Customer-Led Strategy built to accelerate marketing sourced revenue for SaaS.
Success Stories
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WE CAN HELP YOU
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Marketing Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
MORE RESOURCES
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Yours in Marketing – Ross Simmonds: Content Strategy Doesn’t Stop When You Hit Publis‪h‬

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Yours in Marketing – Ross Simmonds: Content Strategy Doesn’t Stop When You Hit Publis‪h‬

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Yours in Marketing – April Dunford: How to Perfectly Position Your Produc‪t‬

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Yours in Marketing – Joel Harrison: ABM in B2B Marketing and Growing through Thought Leadershi‪p‬

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Yours in Marketing – Geoff Atkinson: How to Become a Structured Data Maste‪r‬

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Yours in Marketing – Seth Avergon: How to Be a Top 1% Markete‪r‬

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Yours in Marketing – Mike Carroll: Combining Sales and Marketing, Creative Alchemy, and Growth Hackin‪g‬

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Yours in Marketing – Rachael Pilcher: B2B Copywriting, Branding, and SNACK‪S‬

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Yours in Marketing – Brandon Dove and Jeff Zinn: Future of Web Design and Dev Meets SE‪O‬

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Yours in Marketing – Steve Toth: SEO, In-House Marketing, and MOF‪U‬

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Yours in Marketing – Benjamin Shapiro: Martech, Brand Dev, and Lessons for Young Marketer‪s‬

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