Biggest B2B Marketing Challenges We See Daily [VIDEO]

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Biggest B2B Marketing Challenges We See Daily [VIDEO]

One of the blessings of working at a search marketing agency is we get to partner with over 70 different companies and help them solve daily problems. Today, we’ll discuss the biggest B2B marketing challenges we see every day as an agency. Let’s dive in. [ Note: Learn or retain more by reading? We got […]

The Up-to-Date Blog Promotion Strategy You Should Be Armed With

“How do I promote my blog?” This seems to be a recurring question from marketers in today’s day and age. Blog promotion is not something you can accomplish in a blink of an eye. It demands time, effort, and actionable strategies. Don’t forget; these strategies MUST bring something new to the table. In this guide, […]

International Women’s Day: Celebrating Women Today and Everyday

Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements.  Coming from the humanitarian sector, this was always a day that is widely celebrated throughout the community. In recent years, the private sector has started to embrace and celebrate the day as well! The idea of […]

30+ Women in Marketing Who You Needed to Follow Yesterday

Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements. This is a day to highlight and reflect on the valuable contributions, and significant impact women have made and continue to make in their communities and around the world. In honor of this day, the Directive […]

Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies […]

5 Things You Never Want To Hear From Your Account Manager (But You Should!)

It’s Thursday at 3:00 pm. You’re tired, it’s been a long week, and you’re about to hop on a call with your account manager. In their agenda-setting email, they mentioned they wanted to “talk” about something, but were a little vague and now you’re a tad worried. Those of us who have been in this […]

Jesse Seilhanin
February 12, 2019

Turn Your Team into an Extension of Your B2B Marketing Department

In the world of B2B, marketing has to closely align with business goals, the present market, client success, and sales, that’s a given! To be successful, marketers require more than exceptional tactics and flawless execution. It takes a management team and the company as a whole that understands the value of marketing. What “value” is, […]

Do You Have the Right Social Media Marketing Strategy?

As Erik Qualman, a #1 best-selling author and motivational speaker once said, “We don’t have a choice on whether we DO social media, the question is how WELL we do it.” In this era, if you don’t have a robust social media marketing strategy that works, you miss out on tremendous growth opportunities for your […]

Moment with a Marketing Maverick – Derek Gerber

Derek Gerber is the global marketing director at ActivePDF, the leading global provider of automated, server-side PDF tools. Derek is responsible for the analysis of customer research, current market conditions, and sales enablement.  Additionally, he has created numerous revenue-generating websites, automated marketing systems, telemarketing, print, and online digital campaigns. Learn more about him below! How […]

Landing Page Design Best Practices: Increasing Conversions Strategically

Imagine you want to draw a bath after a long day at work. You run the water at the perfect temperature and walk away for a bit while the tub fills up. You come back several minutes later, but the water has barely risen an inch. There’s a leak somewhere in the bathtub and you […]

Olivia Rossin
January 11, 2019

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