B2B Mobile Marketing Strategy : Optimizing Your Content for B2B Mobile Search

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Author: Sean Thomas Martin

B2B Mobile Marketing Strategy : Optimizing Your Content for B2B Mobile Search

B2B Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs to adapt to stay ahead of the curve.   Keyword research, the backbone of search optimization, is rapidly evolving. SEO agencies, DIY-content marketers, and PPC companies alike need to optimize more than ever.   Semantic […]

Setting Up Your B2B Pay Per Click Services the Easy Way

The distinction between paid and organic search can be a daunting one. The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. But don’t worry. Managing your B2B Pay Per Click Services doesn’t have to be an over-strenuous […]

Sean Thomas Martinin
November 2, 2016

The Right Recipe: Blending Paid and Organic Search Campaigns

Internet marketing can be a tricky business. It takes an incredible amount of data and customization of your content and pages to truly optimize any online marketing campaign. SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. So […]

Using Video to Improve Your CRO and Customer Relations

  Imagine you are perusing through an online dating site and you come across an advertisement for the exact person you are looking for. They seem clever, funny, down to earth, and they fit into that goldilocks niche of “not too hot and not too cold” that is right up your alley. But, there’s a […]

Improving Attribution with View-Through Conversions

For any SEO campaign, there is a long list of metrics that you need to monitor to stay up-to-date on the efficacy of your marketing decisions. However, depending on which aspect of your campaign you are trying to improve, different metrics give you different data. It’s important to look at the different subsets of your […]

Sturdy Site Architectures: Optimizing Your Internal Linking Strategy

The strongest sites are those that have a tightly knit architecture of interlinked pages. Each linked page is working towards boosting their individual rankings, thus pulling up the domain’s authority as a whole. For B2B marketers and businesses, such a strong internal linking strategy is a must. B2B businesses are about selling and relating to […]

3 Reasons Why PPC Is Worth The Money: Adwords Edition

Many businesses, especially small, often fear the “pay” in pay-per-click advertisement. This fear can derive from a poor past experience (sometimes the result of attempting PPC without an expert) or the simple idea of losing money.

Sean Thomas Martinin
December 16, 2015

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