10 Essential SEO Skills You Need To Succeed

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10 Essential SEO Skills You Need To Succeed

Becoming an SEO Specialist is a pretty awesome career choice. You can use organic search to promote your personal brand online, do freelance SEO projects for customers around the world, work at a SaaS SEO agency doing SEO for their clients, or join an in-house marketing team at a major corporation. You can perform your […]

Brian Buiin
September 18, 2020

What is Keyword Targeting? Essential Guide

When you’re marketing your brand, products, or services on Google Ads, there are many different ways to customize how and when your ads are presented to target audiences. In addition to methods like audience segmentation and geographic targeting, keyword targeting is one of the best ways to ensure that your ads are seen by prospective […]

Brian Buiin
September 18, 2020

Top 6 SEO Certifications You Should Consider

Completing an SEO certification is a great way to gain more marketing knowledge, update your skills, and learn new techniques and methods to enhance your online marketing results.  If you’re interested in learning search engine optimization from an online SEO course and obtaining an SEO certificate that validates your achievement (for yourself, and for potential […]

Brian Buiin
September 16, 2020

What Does an SEO Manager Do? 10 Must-Have Skills

If you have a real passion for search engine optimization (SEO), you might find happiness and fulfillment in an SEO manager position. In 2020, organizations are continuing to shift their marketing and advertising spending from traditional mediums onto digital platforms. As a result, there is a growing need for SEO managers who understand how to […]

Brian Buiin
September 3, 2020

What is an SEO Strategy? Four Critical Components

Need help formulating a winning SEO strategy to help your website rank higher in the search engine results pages (SERPs)? Whether you’re brand new to search engine optimization (SEO) or an SEO veteran, the long term success of your optimization campaign depends on the formulation of an effective SEO strategy. SEO strategy helps bridge the gap between […]

Brian Buiin
July 1, 2020

10 Components of a Great SEO Content Strategy

An SEO content strategy acts as a guiding framework for content planning and the overall execution of your content marketing tactics and initiatives. The purpose of a content strategy is to guide the creation of content that satisfies business objectives. An effective SEO content strategy helps define the objectives of your content marketing campaign, then meet those objectives by […]

How to Choose the Best SEO Course for You

Looking for the best SEO course that can help you develop your search engine optimization skills and knowledge? SEO is all about following best practices to increase the relevance and volume of traffic that a website receives from search engines. Businesses of all sizes can benefit from the use of search engine optimization to increase their visibility […]

Brian Buiin
June 30, 2020

How Do I Know if an SEO Course is Right for Me?

Have you found an SEO course that looks promising, but you’re still not sure if it’s right for you? Choosing the best SEO training course to help you level up your skills, land a new job, or promote your business can be tricky. There are courses for beginners, courses for intermediate-level marketers, and advanced SEO courses for […]

Brian Buiin
June 30, 2020

6 Best SEO Competitor Tracker Tools

Looking for the best SEO competitor tracker tools to help you get ahead of your competition in organic search rankings? Competition for the top-ranking positions in Google search results is intense -, especially for the most valuable keywords and search queries. The most successful digital marketers understand that spying on their competitors can help identify the […]

Brian Buiin
June 29, 2020

What is an SEO Audit? Essential Guide

If you’re new to search engine optimization, you may have heard that performing an SEO audit can help you improve organic search visibility for your website – but what is a SaaS SEO audit exactly, and how do they help your website rank higher in the search engine results? That’s exactly what you’ll learn in this […]

Brian Buiin
June 29, 2020

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