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Blog
Improving Attribution with View-Through Conversions
For any SEO campaign, there is a long list of metrics that you need to monitor to stay up-to-date on the efficacy of your marketing decisions. However, depending on which aspect of your campaign you are trying to improve, different metrics give you different data. It’s important to look at the different subsets of your […]
Sturdy Site Architectures: Optimizing Your Internal Linking Strategy
The strongest sites are those that have a tightly knit architecture of interlinked pages. Each linked page is working towards boosting their individual rankings, thus pulling up the domain’s authority as a whole. For B2B marketers and businesses, such a strong internal linking strategy is a must. B2B businesses are about selling and relating to […]
PPC or SEO? Choosing Based on Budget & Maximizing Your ROI
Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. They ask themselves: “Which one is right for me? And how do I make that call?” If you’re in the same boat–don’t worry. You’re not alone. The answer to this question isn’t a quick or simple one, but […]
10+ SEO Traffic Hacks to Optimize Your Website for Google
Search engine optimization is one of the most written about topics in marketing today. Unfortunately for many marketers, the information they read leaves them excited, but unable to implement. Whether it’s because development work is needed or the topic
20 Free Social Media Guides for B2B Marketers
With the rise of social media in today's society (According to a 2015 Pew Research Study, 65% of Americans currently use social media), having at least a basic knowledge of how to use it for marketing is crucial for improving your digital marketing footprint.
Choosing Search Engine Marketing Agencies: 8 Dirty Secrets You Should Know
Hiring the right search engine marketing agency can be difficult. In this post we reveal 8 dirty secrets you should know when searching for the right agency.
What is B2B Marketing? Get Answers
B2B marketing is the process of one business marketing to another business. With this being said, business to business marketing needs to be personal and directed at your target consumer.
The Ins and Outs of Running a Facebook Brand Awareness Campaign
Want to advertise on Facebook but can’t figure out exactly how to get started? Look no further! In this blog post I’ll go over how to create a basic Brand Awareness Campaign in an easy step-by-step guide.
The Ultimate Guide for Hiring Social Media Marketing Companies
When it comes time to hire a social media marketing company to help improve your brand’s strategy, you want to make sure you’re making a good decision.
25 Stats that Prove You Need a B2B Social Media Management Company
If you’re not fully taking advantage of a social media management company yet, it might be time to reconsider.
