How To Refine your SEO Outreach for Link Acquisition

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Tag: SaaS

How To Refine your SEO Outreach for Link Acquisition

We are in the age of content abundance. With more than 4.4 million blog posts published every day, there is a huge amount of competition out there (and that’s just blog posts, we haven’t even touched on other forms of content).  But here’s the thing: 94% of the world’s content gets zero backlinks. Nothing. Nada. […]

Everything Your Saas Business Needs To Know About Customer Experience Metrics

Measuring customer experiences for SaaS companies is essential if you want your organization to succeed. When you track your CX (customer experience), you get valuable information on what your customers do when interacting with your product.  Are they satisfied with it? Do they keep coming back? How often do they use your product? These are […]

Product Marketing Strategy vs. Customer-Led Marketing Strategy

The SaaS industry is booming right now, that makes it more competitive than ever before. Having the right marketing strategy in place can make or break a new startup that’s trying to scale quickly. That’s where a strong product marketing strategy comes into place. Product-focused marketing can be incredibly useful as a part of a […]

Getting into Revenue and Marketing Operations

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. But, many of these folks are missing the requisite job […]

How to Generate Leads for SaaS Businesses from the Experts

“Hit your MQLS.” “Can you drive more leads at a lower cost?” “Those leads aren’t quality enough.” As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. So, where do you start? We spoke to […]

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