Instapage vs. Unbounce – What’s Best for You?

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Category: Tech

Instapage vs. Unbounce – What’s Best for You?

Instapage vs. Unbounce: Which landing page builder is the best option for your business? Each one offers something unique for digital marketers who rely on landing page builder tools to support their pay-per-click advertising efforts. While there’s plenty of feature overlap, digital marketers choosing a landing page builder for the first time should be aware […]

Brian Buiin
April 22, 2020

7 Best Keyword Research Tools

Keyword research is one of the most important activities that digital marketers do to inform their content strategies and advertising campaigns. On the PPC side, keyword research helps determine the most profitable keywords for organizations to target with paid advertisements, whether through display ads or the Google Search Network. Digital marketers also need to understand how […]

Brian Buiin
April 21, 2020

Top 5 Ad Copy Generators to Use

Did you know that you can save hours of your time by using an ad copy generator? Most digital marketers spend at least some of their time optimizing ad copy. In practice, that means writing out a list of variations and testing them against each other to see which one performs the best. For marketers […]

Brian Buiin
April 20, 2020

10 Best Landing Page Tools

For most digital marketing campaigns, we recommend building a unique landing page for every customer persona. When you’re managing a lot of PPC campaigns, there’s a need to create a lot of customized landing pages that convert well and deliver a great user experience. That’s when you should start using landing page tools. Landing page […]

Brian Buiin
April 16, 2020

10 Best Content Writing Tools for SEO

Google uses a complex algorithm with hundreds of weighted factors to index and rank web pages according to their relevance to any given keyword. Digital marketers use empirical testing to learn about Google’s algorithm and understand how to create content that ranks. Based on this understanding, they create and follow best practices for writing content […]

SEMrush vs. MOZ: What’s Best for You?

Trying to choose between SEMrush vs Moz to support your digital marketing efforts? Both of these software tools are useful and valuable for digital marketers focused on securing organic traffic through search engine optimization (SEO). They both provide features that support content marketing and SEO in a subscription-based, Software-as-a-service business model and they’re both all-in-ones […]

Brian Buiin
April 14, 2020

Optimizely vs Google Optimize: What’s Best for You?

When it comes to enterprise-level conversion rate optimization tools, it’s a battle of Optimizely vs Google Optimize for market supremacy. Both of these tools offer robust features that help digital marketers design and optimize experiences on their web pages – but how can you decide which one is right for your business? In this short […]

Brian Buiin
April 14, 2020

Ahrefs vs SEMrush – What’s Best for You?

Need to decide between Ahrefs vs SEMrush to power your digital marketing campaigns? Ahrefs and SEMrush are two of the best all-in-one search engine optimization (SEO) software solutions. Digital marketers around the world rely on Ahrefs and SEMrush to support critical SEO activities such as keyword research, link-building, technical SEO auditing and gathering competitive intelligence. […]

Brian Buiin
April 14, 2020

6 SEO Competitor Analysis Tools You Need

Do you have a favorite SEO competitor analysis tool? Search engine optimization and PPC advertising are both competition-oriented disciplines. To succeed in the marketplace, attract new customers and grow your business, you’ll need to out-perform the competition. The best digital marketers understand the value of competitive intelligence when it comes to replicating the strategies that […]

Brian Buiin
April 14, 2020

6 Best PPC Keyword Research Tools

Which PPC keyword research tool will you depend on? Trying to run your PPC campaign without keyword research is like trying to find your keys in the dark. You might succeed, but you’re more than likely to stub your toe a few times along the way. Thankfully, there’s more than one amazing PPC keyword research […]

Brian Buiin
April 14, 2020

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