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Category: Perspectives
![Biggest B2B Marketing Challenges We See Daily [VIDEO]](https://913076.smushcdn.com/1280920/wp-content/uploads/2018/05/B2BChallenges1.jpg?lossy=1&strip=1&webp=1 "Biggest B2B Marketing Challenges We See Daily [VIDEO]")
Biggest B2B Marketing Challenges We See Daily [VIDEO]
One of the blessings of working at a search marketing agency is we get to partner with over 70 different companies and help them solve daily problems. Today, we’ll discuss the biggest B2B marketing challenges we see every day as an agency. Let’s dive in. [ Note: Learn or retain more by reading? We got […]
15 Journalists to Follow to Stay on Top of Digital Marketing Trends
In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Also, it’s difficult to find accurate and fresh content in the B2B space. Look no further, the Directive marketing team has assembled a list of 15 journalists to help streamline the process […]
The Up-to-Date Blog Promotion Strategy You Should Be Armed With
“How do I promote my blog?” This seems to be a recurring question from marketers in today’s day and age. Blog promotion is not something you can accomplish in a blink of an eye. It demands time, effort, and actionable strategies. Don’t forget; these strategies MUST bring something new to the table. In this guide, […]
Yours in Marketing – Episode 0 ft. Garrett Mehrguth
Welcome to Yours in Marketing! This is a podcast where leaders and marketers are invited to see B2B from a unique viewpoint. We talk marketing, sales, and leadership with some of B2Bs brightest minds in a fresh, new way. When we aren’t interviewing fascinating marketers and B2B leaders, we dive deep into the inner workings […]
International Women’s Day: Celebrating Women Today and Everyday
Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements. Coming from the humanitarian sector, this was always a day that is widely celebrated throughout the community. In recent years, the private sector has started to embrace and celebrate the day as well! The idea of […]
30+ Women in Marketing Who You Needed to Follow Yesterday
Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements. This is a day to highlight and reflect on the valuable contributions, and significant impact women have made and continue to make in their communities and around the world. In honor of this day, the Directive […]
Search Intent: The Key To Successful PPC Campaigns
As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t effectively sell your product or service if you’re putting it in front of the wrong people – that’s marketing common sense! But knowing where your target market spends their time is only half the […]
Time to Start Leveraging Database Marketing for PPC
Let’s face it. As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next […]
5 Things You Never Want To Hear From Your Account Manager (But You Should!)
It’s Thursday at 3:00 pm. You’re tired, it’s been a long week, and you’re about to hop on a call with your account manager. In their agenda-setting email, they mentioned they wanted to “talk” about something, but were a little vague and now you’re a tad worried. Those of us who have been in this […]
7 Simple Ways to Lower Your LinkedIn Advertising Costs
According to Foundation Inc, 92% of B2B marketing executives said that LinkedIn was the place they went to find relevant, high-quality content. With over 61 million senior level influencers and 40 million decision makers, the platform is prime targeting ground to reach people to promote your content to. LinkedIn’s ability to target companies, job […]
