Landing Page vs Homepage: What’s the Difference and When to Use?

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Landing Page vs Homepage: What’s the Difference and When to Use?

Landing pages are among the most important tools that marketers and advertisers use to provide online users with targeted and relevant experiences. At Directive, landing pages are an important part of how we meet the objectives of our digital marketing campaigns. As part of our PPC strategy, we construct ad groups that correspond to defined […]

Brian Buiin
April 10, 2020

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