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Category: Insights
5 PPC Certifications You Need & How to Pass Them
Whether you’re searching for new ways to find customers for your business or planning to launch a career in digital marketing, earning a PPC certification online will increase your level of knowledge and skill in online advertising. You’ll build confidence by successfully passing certification exams and you may even receive a personalized certificate to commemorate […]
50 Digital Marketing Terms You Need to Know
If you’re new to digital marketing, it’s okay to feel overwhelmed by the sheer volume of new information and new terms that you’ll encounter on a regular basis. Just like any other profession, digital marketing has developed its own language for describing various marketing channels, marketing tactics or techniques, metrics, and more. To help you […]
Top 6 SEO Certifications You Should Consider
Completing an SEO certification is a great way to gain more marketing knowledge, update your skills, and learn new techniques and methods to enhance your online marketing results. If you’re interested in learning search engine optimization from an online SEO course and obtaining an SEO certificate that validates your achievement (for yourself, and for potential […]
10 Top Benefits of a Digital Marketing Career
If you’re creative, passionate, and excited about doing work that makes a difference, a digital marketing career could be a great fit for you. Digital marketers combine specific knowledge of online marketing techniques with their own creative skills to deliver profitable digital marketing campaigns for themselves, their clients, or their employers. Digital marketers can be […]
What Does a PPC Specialist Do? 10 Must-Have Skills
Are you looking for an entry-level digital marketing role as a PPC specialist in 2020? Digital marketing is one of the fastest-growing industries in the world, making now the best time ever to “get in at the ground floor” and launch your career as a PPC specialist. In 2018, worldwide digital ad spending amounted to […]
What Does a Digital Marketing Specialist Do? 10 Must-Have Skills
If you’re looking for a digital marketing role where you’ll develop a diverse skill set, manage complex marketing campaigns across multiple channels, and prepare yourself for a marketing leadership role, you should consider becoming a digital marketing specialist. When organizations hire for this role, they are looking for digital marketing professionals that can design, execute, […]
What Does an SEM Specialist Do? 9 Must-Have Skills
If you’re looking for your next role in digital marketing and wondering which one is right for you, becoming an SEM Specialist is definitely a path you should consider. As a search engine marketing specialist, you’ll have the opportunity to apply creative and technical skills on marketing campaigns that make a real, measurable impact on […]
What Does a Digital Marketing Manager Do? 7 Must-Have Skills
Are you interested in pursuing a role as a Digital Marketing Manager? The demand for digital marketing managers is continuing to increase as organizations transfer their marketing budgets from print and television onto digital platforms. Growth in digital advertising is driving more organizations to hire marketing professionals that specialize in maximizing growth and driving ROI […]
What is a PPC Consultant & How to Become One
If you’re looking for a job change, there has never been a better time to launch your career as a PPC consultant. Digital advertising is expected to account for 53% of total advertising spending around the world, an amount that totals over $135 billion. With more organizations looking to capitalize on the growth opportunities offered […]
What Does a Successful Digital Marketing Career Look Like?
Are you searching for a digital marketing career path that you can follow to establish yourself in the industry? While there is no single way to find success as a digital marketer, we’ve noticed that most digital marketers go through a natural progression or series of steps as they move up in the industry. If […]
