Archive
Category: Insights
6 Top Digital Campaigns to Inspire You in 2020
As a digital marketing professional, you’ll have the opportunity to work on many different types of campaigns. Your digital strategy for any project can include multiple channels, such as social media marketing (Facebook, Instagram, etc.), search engine marketing, digital advertising, and content marketing. However, even with all these channels at your disposal, it can still […]
10 Best Ways to Gain Real Digital Marketing Experience
Are you searching for the best way to get real digital marketing experience that can prepare you for a career change or success as a solo/freelance digital marketer? Here’s a story that should be familiar for most people trying to enter the job market, especially in a new industry. You want to apply for a […]
How to Become a Content Strategist
Would you enjoy a career planning and developing content for one of your favorite brands? What about collaborating with your own team of writers to deliver engaging content experiences to digital audiences? Do you have a passion for story-telling and a desire to reach millions of people with the messages you craft? If you answered […]
Digital Marketing Certification: Do You Really Need One?
A career in digital marketing offers plenty of benefits: a competitive salary, a huge range of potential employers to choose from, lots of upward mobility, remote working options, and the opportunity to cultivate a real work-life balance. If you’re considering a career change into digital marketing, you might be looking at some of the digital […]
The Importance of Digital Marketing
If you’re launching or planning to grow your business, it’s nearly impossible to overstate the importance of digital marketing to your overall marketing plan. The Internet is home to some of the most profitable marketing channels that business owners can use to connect with their target audience, raise awareness about their products and services, and […]
10 Essential SEO Skills You Need To Succeed
Becoming an SEO Specialist is a pretty awesome career choice. You can use organic search to promote your personal brand online, do freelance SEO projects for customers around the world, work at a SaaS SEO agency doing SEO for their clients, or join an in-house marketing team at a major corporation. You can perform your […]
CRO Certification: Should You Get One?
If you’re thinking about a career in digital marketing or planning to launch and promote your personal brand, a CRO certification course could be right for you. Conversion rate optimization (CRO) is all about optimizing websites, microsites, and landing pages to maximize on-page conversion rates. There are many CRO certification programs available online where aspiring […]
10 Best Digital Marketing Skills You Should Know
There are more opportunities for aspiring digital marketers than ever before. A career in digital marketing can allow you to work remotely and earn great compensation while maintaining a healthy work-life balance. If you’ve been thinking about making a career change, we know the process can feel intimidating, especially when there’s a lot to learn […]
Website Button Designs: 7 Examples that Convert
Creating conversion-optimized website buttons is both an art and science for digital marketers in 2020. Website button designs have a direct impact on conversion rates, and while there’s plenty of room for creativity and experimenting with new design trends and UI elements, there are at least a few best practices that produce consistently good results […]
8 Top Examples of Testimonial Pages You Should Copy
Looking for some high-performing examples of testimonial pages that you can emulate on your own website? A testimonial is a written recommendation for your company, brand, products, or services that comes from a satisfied customer. Testimonials that are positive and come from a trustworthy source can play a major role in influencing customer attitudes towards […]
