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Category: Guides
Display Ads vs Search Ads: Know the Difference
If you’re new to pay per click (PPC) advertising, the two most common type of ads that you need to know about are Display Ads and Search Ads. Understanding the differences between Display Ads vs Search Ads and when to use each is a critical aspect of any digital marketing strategy – yet we’ve heard […]
What are Display Ads? A Beginner’s Guide
What are display ads, and how can you get them working for you? Display ads – sometimes called banner ads – are one of the most powerful and cost-effective ways of increasing your visibility and promoting general awareness of your brand and products. They’re an important part of any pay-per-click (PPC) advertising strategy, but we […]
On-page SEO vs Off-Page SEO – What’s the Big Difference?
Do you know the difference between on-page SEO vs off-page SEO? Whether you’re new to digital marketing or an experienced marketer, you’ve probably heard both of these terms mentioned before. They’re both crucial parts of SEO as a whole and you’ll need to have a deep understanding of on-page SEO vs off-page SEO if you’re […]
