How To Use Content Marketing to Build Your Brand Identity

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Category: Content

How To Use Content Marketing to Build Your Brand Identity

Today, we’re going to talk about three ways you can use content marketing to build your brand identity. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We got you. […]

What Does Marketing No Longer Do for B2B Companies [VIDEO]

What does marketing no longer do for B2B companies? I think we spend so much time focusing on “what does marketing do” that we have forgotten to talk about what doesn’t work anymore. Let’s dive in! [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any […]

Do You Have A B2B Copywriter? Here’s Why You Need One. [VIDEO]

Hey everybody! Today, we’re going to talk about 3 reasons why you need a B2B copywriter. It’s an underrated position that — frankly — you’re probably really missing out on. Let’s dive in. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in […]

Part 4: B2B Content Marketing

A common thread for many B2B buyers is the search for knowledge. For every challenge they face, they want information on how to overcome it. For B2B businesses this provides a great opportunity. Not only do you have a product or service that can solve this problem, but you have the knowledge to answer their […]

Brad Smithin
October 21, 2017

Focusing Your Brand’s B2B Content (Part 3)

How does your audience perceive your B2B brand? The answer to that question will determine the success of all of your marketing efforts. Research shows that B2B buyers have a hard time differentiating between vendor offers when the market is cluttered. (Image Source) Sales tend to go to the company with the best value. But […]

Brad Smithin
October 13, 2017

B2B Marketing Basics: Understanding Your Audience (Part 2!)

Effective B2B marketing is kind of like the third date. You’ve gone out twice before, each time carefully gathering and storing information given by the other person. Where they are from. The last place they went on vacation. Their favorite show on Netflix. Then, if you’ve done your job right, on the third date you […]

Brad Smithin
August 28, 2017

Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

Every day, more than 6 billion queries are typed into Google. That’s more than 6 billion chances for a link to your website to appear on someone’s screen. You like your odds. But there’s a lot standing in your way. You find yourself asking a lot of questions, like “what keyword should I target?” and […]

Email Blast Examples: The B2B Guide to Email Marketing

These days B2B marketers have to choose from a seemingly endless selection of different campaign options. There’s the usual assortment of digital marketing tactics to choose from, such as SEO, PPC, and Content. But when you dive into the specifics, you realize there are even more options for you to choose from. With Google algorithms […]

Our Unique Approach to Content Marketing in 2017

You've probably read time after time that in order to build your company’s brand, the least you should have is an active blog and social media presence. While that is 100% true, a resource page can potentially be the true goldmine of your site.

Complete Guide for Guest Blogging on Your Industry’s Top Blogs

Let's dive into my process for publishing on Moz, Wordstream, Marin, Raven, Acquisio, Wordtracker, Convince & Convert, Kissmetrics, and more.

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