Jessica Rolnick, Author at Directive

Customer Generation
About
- Why Directive?
Services
Customer Generation
Delivering on the Promise Demand Gen Forgot About
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CUSTOMER-LED SOLUTIONS
- SEO
  Customer-Led SEO is designed to acquire, sell, and retain customers - not just rankings, traffic, and keywords.
- Paid Media
  Customer-Led Paid Media drives qualified brand awareness and sales KPIs like demos, trials, and SQLs - not MQLs.
- Creative
  Customer-Led Creative that triggers emotion & drives conversions that lead to more revenue.
- Marketing Operations
  Customer-Led Marketing Operations designed to connect the dots between marketing and sales for SQLs that turn into revenue.
- Strategy
  Customer-Led Strategy built to accelerate marketing sourced revenue for SaaS.
Success Stories
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WE CAN HELP YOU
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Marketing Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
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Why Paid Media Needs to be Included in the College Marketing Degree

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Why Paid Media Needs to be Included in the College Marketing Degree

Marketing is undoubtedly one of the broadest industries out there. Marketers come in all shapes and sizes, working across so many different industries. In such a large field, why does the college degree that comes with not show students the wealth of opportunities? Rewind to 2016, I began my college career knowing I wanted to […]