Archive
Category: B2B
Time to Start Leveraging Database Marketing for PPC
Let’s face it. As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next […]
Moment with a Marketing Maverick – Derek Gerber
Derek Gerber is the global marketing director at ActivePDF, the leading global provider of automated, server-side PDF tools. Derek is responsible for the analysis of customer research, current market conditions, and sales enablement. Additionally, he has created numerous revenue-generating websites, automated marketing systems, telemarketing, print, and online digital campaigns. Learn more about him below! How […]
5 Tactics To Test Today For Better Account-Based Marketing
Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? You’re in luck because I have five tactics you can […]
