Everything Your Saas Business Needs To Know About Customer Experience Metrics

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Everything Your Saas Business Needs To Know About Customer Experience Metrics

Measuring customer experiences for SaaS companies is essential if you want your organization to succeed. When you track your CX (customer experience), you get valuable information on what your customers do when interacting with your product.  Are they satisfied with it? Do they keep coming back? How often do they use your product? These are […]

Product Marketing Strategy vs. Customer-Led Marketing Strategy

The SaaS industry is booming right now, that makes it more competitive than ever before. Having the right marketing strategy in place can make or break a new startup that’s trying to scale quickly. That’s where a strong product marketing strategy comes into place. Product-focused marketing can be incredibly useful as a part of a […]

Getting into Revenue and Marketing Operations

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. But, many of these folks are missing the requisite job […]

The Importance of SEO for SaaS: The Reasons Why You Need to Invest in a Solid Strategy

Let’s face it, it’s 2022 and the recipe for hitting a home-run in SEO (search engine optimization) is no longer farm-fresh links or overseasoning with keywords. The horror! If you’re a digital marketer, you’ve likely been the voice of reason ensuring that your SaaS SEO strategy is not only to-the-minute in uniqueness and technology but […]

Staying Ahead of the Game: How to Create a Winning SaaS Content Strategy

A solid SaaS content strategy can provide value to prospective clients. However, Software-as-a-Service businesses require a distinct approach to content marketing. After all, you are not just selling a product; you are also providing a service, which can cause customers to have new and more nuanced concerns. This article will show you how to establish […]

ICP Marketing: The Precursor to Customer-Led Marketing Strategy

If you consider yourself a modern SaaS marketer with your salt, then it’s safe to assume you’ve heard the term ICP marketing before. But in an industry as jargon-and-acronym-heavy as SaaS marketing, it’s easy to hear about a term without truly grasping it. Having said that, regardless of which terms we choose to use in […]

All the Fuss About Contact Roles

How is marketing impacting the business? Are we sourcing or influencing opportunities and deals? If you’re a marketing leader, you’ve probably been asked these questions. Or, you’ve maybe directed these questions to the rest of your marketing team. These are questions all marketing leaders want to be able to answer. And once you start talking […]

The New B2B Demand Waterfall

If you’ve been in the Marketing Operations or Revenue Operations world for a while, you’re probably familiar with demand waterfalls. The original demand waterfall was published by SiriusDecisions (now part of Forrester) back in the early to mid-2000s. It introduced a number of novel concepts such as MQLs, SALs, and SQLs to the world and […]

Drew Smithin
February 2, 2022

8 Reasons Your Landing Pages Aren’t Converting + How to Fix Them

Ahh… B2B SaaS landing page mistakes. See, websites function as an initial handshake in the digital age. Yet, time and time again, we find brands offering sweaty palms or too firm grasps to their potential leads (to continue the handshake metaphor).  These repeated errors result in a poor user experience and a missed opportunity to […]

Jess Browderin
February 1, 2022

How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers

We all want to milk the most value possible out of our content. But to create a truly valuable content marketing strategy, one has to crawl into the skin of their audience to understand what they want out of marketing experience. Truly successful content strategies are based on answering the questions and solving the problems […]

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