What is Customer Marketing? And Why Does It Matter To SaaS?

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What is Customer Marketing? And Why Does It Matter To SaaS?

Congratulations! Your marketing team did a great job in getting a client into the funnel, working them through each step. The salesperson built great rapport, showed value, and closed the account. Now marketing’s job is done and it’s time to move onto the next new account, right?  While many organizations operate this way, successful companies […]

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