Calculating Lifetime Value – Why It’s Important and how To Do It

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Tag: SaaS marketing operations

Calculating Lifetime Value – Why It’s Important and how To Do It

You’ve probably heard of Lifetime Value (LTV) before. A lot of organizations talk about LTV and it’s coming up a lot more often in discussions about marketing performance. So, what is it? And why is it so important these days? LTV is a measure of the amount of money an organization has spent with you […]

Marketing Operations Roles for SaaS Companies

The introduction of powerful technologies and automation has created a split in marketing teams. You’re probably most familiar with marketing roles that are concerned with social media, content, ads, and promoting your brand, but there’s a relatively new  kid in town that deals with the logical and analytical side of things: marketing operations. With large […]

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