How to Improve Keyword Rank from Top of Page 2 to Page 1 of Google

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Tag: SaaS

How to Improve Keyword Rank from Top of Page 2 to Page 1 of Google

Keyword ranking is a measure of how well a target keyword or set of keywords that a given website or webpage uses ranks for in the SERPs (search engine results pages).  When someone does a search online via a search engine like Google, they are searching for something specific such as  a question of some […]

Leona Brownin
March 16, 2022

Calculating Lifetime Value – Why It’s Important and how To Do It

You’ve probably heard of Lifetime Value (LTV) before. A lot of organizations talk about LTV and it’s coming up a lot more often in discussions about marketing performance. So, what is it? And why is it so important these days? LTV is a measure of the amount of money an organization has spent with you […]

How to Create an Effective SaaS Marketing Strategy

If you have an SaaS brand, you likely already know that you need a specialized SaaS marketing strategy if you want to grow your business, attract more leads, and convert clients. All the “standard” marketing advice out there that talks about how to sell to consumers as a B2C or even as a B2B brand […]

Creating SaaS Content That Impacts SEO

Successful content finds the balance between writing for search engines and humans. With SaaS, it’s vital to produce content that speaks to nagging questions and pain points in alignment with your target customer base – optimizing this content for search is what increases the visibility of content. Can you have content that speaks to customers […]

How to Organize a Go-To-Market Plan for SaaS

A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best to reach them in the SaaS space. But that’s a whole lot easier said than it is done. So without out any ado whatsoever, let’s get into how to organize a go-to-market plan for your […]

What is Customer Marketing? And Why Does It Matter To SaaS?

Congratulations! Your marketing team did a great job in getting a client into the funnel, working them through each step. The salesperson built great rapport, showed value, and closed the account. Now marketing’s job is done and it’s time to move onto the next new account, right?  While many organizations operate this way, successful companies […]

How to A/B Test Your SaaS CTA’s for Optimal Conversion Rates

You’ve created the perfect landing page and have reached a product-market fit with your company’s main product. But now, it’s time to find more potential customers, increase revenue, and scale your business.  For that, you will need to optimize your SaaS CTA or call-to-action buttons so that you reach out to more visitors, increase revenue, […]

The Ultimate Targeting Guide for LinkedIn Advertising

Advertising to your ideal customer can be complicated. With Google, you have numerous audience targeting options available, which can feel overwhelming for you and your marketing team. Additionally, Google often makes assumptions on which audiences fit into each bucket; granted, it is based on online behavior. Facebook also has a variety of options, but often […]

B2B SEO vs B2C SEO: The True Breakdown and Comparison

B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results. But what about the differences? Is B2B SEO really that different from B2C SEO? As digital marketing and search engine optimization become increasingly important, it’s necessary to understand that the strategies for each should differ. […]

5 Reasons Why You SHOULDN’T Hire a SaaS SEO Agency

Looking for an SEO agency can be a daunting task for any SaaS company looking to scale its business. Unfortunately, while many of these SaaS brands have the right idea in seeking help from qualified SEO professionals, they still have some work to do on their own prior to seeking external help. Search engine optimization […]

Ren Costantiniin
February 28, 2022

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