Tracking Podcasts with Marketing Attribution

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Category: Revenue Operations

Tracking Podcasts with Marketing Attribution

Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]

Marketing Operations Roles for SaaS Companies

The introduction of powerful technologies and automation has created a split in marketing teams. You’re probably most familiar with marketing roles that are concerned with social media, content, ads, and promoting your brand, but there’s a relatively new  kid in town that deals with the logical and analytical side of things: marketing operations. With large […]

Getting into Revenue and Marketing Operations

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. But, many of these folks are missing the requisite job […]

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