Creating SaaS Content That Impacts SEO

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Category: Content Marketing

Creating SaaS Content That Impacts SEO

Successful content finds the balance between writing for search engines and humans. With SaaS, it’s vital to produce content that speaks to nagging questions and pain points in alignment with your target customer base – optimizing this content for search is what increases the visibility of content. Can you have content that speaks to customers […]

Link Building for SaaS: 7 Actionable White-Hat Strategies

Link building strategies have been around as long as Google has been around. However, like most things in SEO, they have undergone massive change and have been the subject of more than one Google algorithm update in an attempt to level the playing field and create the optimal user experience. There are many ways to […]

The Importance of Video to Marketing Teams

Time. As marketers, it seems as if we don’t have a lot of it. To save time and provide a critical visual connection to messaging, video content is an essential aspect of marketing for most businesses. From the development of commercials to creating live video content, recording videos often requires specialized equipment and other resources. […]

How to Reduce Bounce Rate and Make it Last

Imagine you run a 24-hour restaurant. You have hundreds of patrons coming in all hours of the day and night staying for various amounts of time. However, a large portion of your patrons only stay five minutes, never order anything, and then leave. This same thing could be happening on your website. Your bounce rate […]

Digital Content Marketing: The Art of Storytelling

Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s now 2019. It’s time to invest more effort into crafting your digital content into attention-grabbing masterpieces that resonate with your audience. Why? Storytelling is a critical component of creating content that stands out and builds long-lasting relationships between you […]

8 Types of Content to Fill Gaps in the B2B Buyer’s Journey

In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space.  Effective B2B content marketing isn’t a matter of writing a 300-word blog post a few times a week or posting an occasional press release. If that’s all your current strategy consists of, it’s time to change things up! […]

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