Calculating Lifetime Value – Why It’s Important and how To Do It


Category: Agency Life

Calculating Lifetime Value – Why It’s Important and how To Do It

You’ve probably heard of Lifetime Value (LTV) before. A lot of organizations talk about LTV and it’s coming up a lot more often in discussions about marketing performance. So, what is it? And why is it so important these days? LTV is a measure of the amount of money an organization has spent with you […]

How to Create an Effective SaaS Marketing Strategy

If you have an SaaS brand, you likely already know that you need a specialized SaaS marketing strategy if you want to grow your business, attract more leads, and convert clients. All the “standard” marketing advice out there that talks about how to sell to consumers as a B2C or even as a B2B brand […]

Agency Partnership FAQ – 7 Things You Need to Know

In 2022, we’re bringing perspective back. Agency partnership perspective that is. Historically the value of partnering with another company has been seen as something that was taboo or a low-priority. The more secrets you could keep about your process and business strategy, the better. In today’s marketing world, this couldn’t be further from the truth. […]

Why Marketing & Sales Need to Be On The Same Page for LinkedIn Ads

Oftentimes as paid media marketers, it’s easy to stick to LinkedIn’s platform reports and conduct business just on the ad side. We can end up thinking that we’ve done our job once we see channel metrics improve. Although platform metrics can be a good indicator of ad performance, they don’t shine light on how successful […]

Sam Choiin
March 1, 2022

Why Paid Media Needs to be Included in the College Marketing Degree

Marketing is undoubtedly one of the broadest industries out there. Marketers come in all shapes and sizes, working across so many different industries. In such a large field, why does the college degree that comes with not show students the wealth of opportunities? Rewind to 2016, I began my college career knowing I wanted to […]

Marketing Operations Roles for SaaS Companies

The introduction of powerful technologies and automation has created a split in marketing teams. You’re probably most familiar with marketing roles that are concerned with social media, content, ads, and promoting your brand, but there’s a relatively new  kid in town that deals with the logical and analytical side of things: marketing operations. With large […]

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