Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What is an XML Sitemap?
Search engine optimization (SEO) is one of the most important components of a digital marketing strategy. Leading search engines like Bing and Google use extremely complex algorithms to deliver search results when a user types a keyword or phrase into the search box. Google’s algorithm uses more than 200 signals to rating the credibility and relevance of pages on your website before determining how they should rank on the search engine results pages. SEO is the process of optimizing your website and its content to be ranked more highly by search engines according to these complex and ever-changing algorithms.
An XML sitemap is an important component of your overall SEO strategy. XML sitemaps are documents or files that contain information about a website’s most important pages. Uploading an XML sitemap onto your web server helps search engines like Bing and Google discover your website and rank your pages on the search engines where they can be found by your target customers.
Google offers some guidance on what kinds of websites get the most benefit from having an XML site map, but in reality, every business that hopes to generate organic search traffic should have an XML sitemap uploaded to their web server.