Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What is Top of Funnel (TOFU) Marketing?
B2B SaaS marketing teams use different strategies, tactics, and messaging when marketing to prospects at various stages of the sales/marketing funnel.
Top of Funnel (TOFU) marketing activities are intended to broadly target potential customers in the earliest stages of the B2B sales cycle with informative, helpful, and insightful content that educates them and addresses their immediate problems or pain points.
Effective TOFU marketing aims to position your brand as an expert or authority in your industry, build trust with your future customers, and increase market awareness about your brand, products, services, and the problems you solve.