Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What is Lead Scoring?
Lead scoring is a system used by B2B SaaS sales/marketing teams where leads are assigned points and assessed a score based on the presence of factors that indicate a high likelihood of converting into a customer.
Lead scoring creates an objective means of determining whether a prospective customer can be qualified as a marketing-qualified lead (MQL) or sales-qualified lead (SQL). By establishing a common framework for evaluating and communicating the sales-readiness of a lead, lead scoring drives increased sales efficiency and enhances alignment between sales and marketing.