Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What is a Sales Development Rep (SDR)?
Sales Development Rep(SDR) is a B2B software-as-a-service (SaaS) sales role that focuses on prospecting and lead qualification.
While sales executives (account execs, account manager,etc.) are tasked with delivering sales presentations and product demos that convert sales-qualified leads (SQLs) into customers, SDRs are responsible for generating and qualifying those SQLs through a mix of outbound and inbound prospecting and lead qualification activities.