Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What are UTM Codes?
Urchin Tracking Module (UTM) codes, also known as UTM parameters, are simple, customizable text-based tags that allow SaaS marketing agencies to measure the performance of marketing campaigns across traffic sources with greater accuracy and resolution.
UTM codes can be added to the end of any hyperlink you publish on any channel as part of your digital marketing efforts. When someone clicks on a link to your website that contains UTM codes, the information from those tags is sent back to your Google Analytics for tracking and attributed to the browser’s website session.
UTM codes can be customized by marketing teams to carry information about the specific marketing channel, platform, or campaign where the link will be published. This allows marketers to know exactly which links are generating the most referral traffic to their landing pages.