Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What is a Title Tag?
A <title> tag is an HTML element that defines the title of a web page written in HTML.
HTML <title> tags are sometimes referred to as “meta titles”, “SEO page title”, or “page title tags”. The word “meta” hints at the fact that the text in your <title> tag doesn’t actually appear as content on your web page.
Instead, <title> tags are a form of metadata that helps search engines and other applications determine the subject matter of your page, rank it appropriately in the search engine results pages (SERPs), or create headlines that describe its contents and the value it provides.
Page title tags are considered one of the most important on-page SEO factors used by Google.