Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What is a Target Audience?
A target audience is the demographic of people determined internally to be interested in your products or services. Businesses use their target audience to create “personas” that guide their sales and marketing processes.
Discovering your target audience means determining who is interested in your product or service, which means looking at demographic information like gender, age, industry, location, and more.
In order to connect with your potential customers or clients, it’s necessary to create a sense of comfortability with your company. This can be through a variety of channels: paid ads, blog content, thought leadership pieces, and more.
Your target audience can be broad or narrow depending on your company’s ability or your product’s ability to sell. Ultimately, your target audience is determined by consumer behavior, and the ability to understand that consumer behavior provides you the ability to make money for your business.