Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What is a SERP?
SERP is an acronym that stands for “search engine results page”, and is a list of webpages that appears after someone searches on Google and other search engines. For digital marketers and business owners involved in SEO practices or other forms of digital marketing, the term SERP is often heard.
If you’re looking to optimize your website so that it will rank higher on the first search engine results page or working with pay-per-click advertising, a SERP is viewed as one of the most important pages on the web.
The higher your business ranks, the more credibility, and exposure your business will have across various search engines. In short, a SERP is where you want your business to be.