Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What are Rich Snippets?
Rich Snippets refer to a type of structured data markup that allows search engines like Google to better decipher and understand what information is present on each web page. For business websites with multiple landing pages, rich snippets help search engines sift through the different pages so that the most relevant information is returned for specific queries.
First displayed in 2009 by Google, rich snippets take their shape in video thumbnails, preview images, and more to increase click-through rates on search engine results pages. Rich snippets include additional information that is not always stored in the meta description of the target site but is actually stored as structured data in its source code via markups.
Thanks to rich snippets, the attention of Internet users is guided towards a specific search result. In addition to this, rich snippets may offer some added value through event details, recipes. pictures, reviews, video snippets, and more.
Overall, rich snippets give users useful information displayed on the search engine results pages (SERPs) in both mobile and desktop searches.