Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What is Remarketing?
Remarketing is the process of targeting customers who have already viewed or showed interest in something on your site and enticing them to come back and make a purchase using ads and other marketing tools.
The method is all about re-engaging customers who may have been close to buying but ultimately did not follow through with the conversion. Remarketing is a necessary practice to ensure that you secure a sale whenever a customer shows enough interest. This can lead to a better relationship, growing your business steadily over time.
A remarketing program allows you to track certain landing pages. This way, you can identify the customers who spent a good amount of time on a certain page without converting. A popular page for this on most e-commerce sites is the shopping cart page, as many customers are likely to abandon their carts at the last minute.
When you have identified the customers who fell short of converting and the pages and products they were most interested in, you can then place specialized ads that promote the products that have already viewed in strategic places.
You can work to personalize the ads so that the specific items are promoted well and shown to the right people at the right time. This increases their relevance and improves the chances of your customer coming back and checking out.