Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What is Outreach Marketing?
Outreach marketing is a marketing strategy that focuses on pitching your business content to certain influential people who have a strong relationship with your target audience. For this reason, outreach marketing is sometimes referred to as influencer marketing.
Part of outreach marketing is searching for individuals and organizations who have audiences that share similar interests, needs, and issues to yours. Once you locate these organizations and individuals, you can then reach out them with the request that they promote your content.
Outreach marketing is all about finding and teaming up with influencers to promote your business. Influencers can act as the link between your business and your target customers while also giving you a boost of popularity and visibility.
Partnering with someone who has hundreds of thousands of followers and is willing to not just mention, but promote, your work, is a great way to increase traffic to your website as well as up your credibility and overall awareness of your business. What’s more, when an influencer partners with you, it can only mean positive outcomes down the line.
Most people are more likely to trust recommendations from their friends or favorite celebrities and social media personalities, even more so than traditional advertisements. With this in mind, if you can create a strong outreach marketing strategy along with ads and other marketing practices, your business can only continue to grow.