Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What is Online Marketing?
Online marketing refers to the practice of using web-based channels to market a company’s brand, services, or products to its target audience. There are many types of online marketing, making it a practice that is wide, varied, and highly effective.
Some methods and techniques used for online marketing are email marketing, social media, search engine optimization (SEO), Google Ads, and display advertising. The point of online marketing and these varied methods is to reach and connect with potential customers through the channels where they’re the most likely to spend their time. Knowing which channels to focus on depends largely on understanding your business’ target audience.
For example, if your business caters to men between 18-35, the bulk of your online marketing should take place on social media platforms they’re more likely to frequent like Instagram or Twitter. Overall, using online marketing as a way to get the word out on your company.