5 Digital Marketing Channels for Promoting Your Product
If you sell or market a digital product online, chances are that you’re working in the “direct selling” model of marketing channels. If your product can be distributed through the internet, there is no need to build a distribution network of agents and retailers that can connect customers to your product. Rather, your focus should be on effectively promoting your product and driving sales through the appropriate digital channels. Below, we list some of the most popular digital marketing channels that you should consider for your next marketing campaign.
Website & Blogs
If you are engaged in online direct selling, your company website will most likely act as the main distribution channel for your product or service. This is where your bottom-of-the-funnel prospects will come to request a demo or purchase your product directly. While your website acts as a primary distribution channel for your product, it can also be a promotional tool. Marketing automation tools can be used to deliver customized landing pages and sales copy depending on where a visitor originates, the information you have collected about them and whether they fit a buyer persona you have previously defined.
Search engines are one of the most valuable marketing channels for promoting your business. In fact, there is an entire marketing discipline called search engine optimization (SEO) that focuses on implementing techniques to help your website rank more highly on search engine results pages (SERPs). A high search ranking can indicate your legitimacy and authority as an organization and generate organic traffic with substantial ROI.
91% of American internet users have an email account, making this one of the best marketing channels for communicating directly with prospects. Email marketing can also be automated and customized to deliver targeted content based on your history of interactions with each prospect. Prospective customers can opt-in to your mailing list by subscribing on your website or filling out an e-mail submission form in exchange for exclusive access to some content or information.
Social media is one of the most cost-effective marketing channels for brands that wish to stay at the top-of-mind of prospective customers by providing interesting and informative content that drives engagement. Social media also facilitates two-way interaction between your brand and your prospects, allowing you to participate in conversations about your niche and position yourself as an authority.
Content marketing is all about producing informative and interesting material that helps your customers solve their problems while positioning yourself as an authority. This type of content can be posted on your website, used to make weekly updates to your blog, or distributed through other channels (social sharing websites, social media, etc.). Promotional videos marketed through platforms like YouTube are also a possible means of promoting your brand or product.
Target the Right Marketing Channels with Directive Consulting
At Directive Consulting, we’re experts at developing ideal customer profiles and targeting the right customers through digital channels to generate more leads and opportunities for your sales team. We use closed-loop marketing techniques along with advanced analytics to identify the most profitable marketing channels for your product, accounting for factors like customer acquisition costs and customer lifelong value.
By optimizing marketing spend and targeting the most profitable marketing channels, we’ve helped our customers grow their lead volume and achieve revenue targets while increasing marketing efficiency. Request a custom proposal and we’ll show you exactly how Directive Consulting can help your business do the same.