Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
What are Long Tail Keywords?
Long tail keywords are keywords that are on the long tail of the demand curve, meaning that they have a low monthly search volume (MSV). In the past, there has been some confusion about the definition of long-tail, and some SEO specialists have said that long tail keywords are keywords that are 3 words or more.
Some SEO experts have attributed these searches as top-of-the-funnel searches in the marketing funnel or the first step for a user to become introduced to your company’s brand. Most long-tail keyword searches are question-based or educational in nature; therefore, they tend to be used in voice search.
What we have found is that long tail keywords can be used for two main purposes: specific purchasing-intent searches and educational searches.
For example, if you are a B2B company that sells software for supply chain management, it may be difficult to rank for the keyword Supply Chain Management. Although it is technically a keyword with three or more words, the search volume and keyword difficulty are very high (MSV: 27,100, KD: 80.68 via SEMrush). Therefore, we cannot technically call it a ‘long tail keyword’.
A keyword such as Supply Chain Planning Software has a lower search volume and keyword difficulty (MSV: 50, KD: 56.93 via SEMrush). This long tail keyword is more specific to the software that the company sells and is much easier to rank for.